1. Introduction

Yummy Little Belly (“we,” “our,” or “us”) is committed to protecting and respecting any personal information you share with us. This Privacy Policy explains what types of information we collect from you, how it is used, how we share it with others, how you can manage the information we hold, and how to contact us with any concerns.

2. Changes to this Policy

From time to time, we may update this Privacy Policy. We encourage you to check this page occasionally to ensure you are still comfortable with our practices. When possible, we will also contact you directly to notify you of any significant changes.

3. What Information Do We Collect?

We only collect information necessary, relevant, and adequate for the purposes described here.

Personal Data You Provide to Us

We may collect the following personal information:

• Name (including title)

• Delivery Address

• Billing Address

• Payment card details (if applicable)

• Phone number

• Date of birth

• Email address

Personal Data We Collect Automatically

We may automatically collect certain information when you interact with our website, such as:

• Date and time of use

• Pages visited on our website and duration

• Products viewed or added to your basket

• IP address

• Browser type and device information

• Cookies or Pixel information (see our Cookie Policy for more details)

4. How We Use Your Information

We will only process your information for purposes that you consent to or as required by law. Uses include:

• Consent: With your consent, we may contact you about promotions, events, products, or services of interest.

• Contractual Performance: We may use your data to fulfill orders and manage any purchases.

• Legal Obligation: To comply with regulatory requirements.

• Legitimate Interests: We may use your information for our business purposes, such as improving our website, marketing, and customer service.

5. Marketing Preferences

You can withdraw your consent to receive marketing communications at any time by emailing us at info@yummylittlebelly.com or by selecting the unsubscribe option in any email.

6. How We Share Your Information

We do not sell your personal information. However, we may share it with third-party providers to help operate our services, including:

• Service Providers: Providers who help operate our website, such as Mailchimp (for newsletters) and Google Analytics (for usage tracking).

• Social Media and Advertising Partners: Companies like Google and Facebook may display products of interest to you based on your cookie preferences and marketing consent.

7. Data Security

We are committed to keeping your information secure. We use secure software, such as Mailchimp, and internal data management processes at Yummy Little Belly (YLB) and Transparent Digital Services (TDS) to protect your data. All information is processed and stored securely within the UK.

8. How Long We Keep Your Information

We will retain your information only as long as necessary for the purposes set out in this policy, and in line with legal, regulatory, or reporting requirements.

9. Your Rights

You have the following rights concerning your personal information:

• Access: Request a copy of the information we hold about you.

• Correction: Update your information if it’s incorrect or incomplete.

• Withdraw Consent: Withdraw any previously given consent.

• Object to Processing: Object to how we use your information, particularly regarding legitimate interests and direct marketing.

• Erasure: Request deletion of your data, subject to any legal obligations to retain it.

• Data Portability: Receive your information in a structured, machine-readable format where applicable.

To exercise any of these rights, please contact us at info@yummylittlebelly.com.

10. Cookies

Our website uses cookies to enhance your browsing experience and enable certain functionalities. Please see our Cookie Policy for more details.

11. Location of Data Processing

All data is processed and stored within the UK.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please reach out to us at info@yummylittlebelly.com.